Lead generation is one of the most crucial aspects of any business. It is the first step of acquiring the most critical resource of the business — “The customer”.
When it comes to capturing lead online or improving the conversion rate on your website, most businesses use chat tools or opt-in forms (sometimes with pop-ups). Opt-in forms work great but look annoying when not presented correctly with the right intent (like with intent of helping people). Similarly, pop-up forms could feel irritating to your visitors if it pop-up too often or not designed correctly.
Chat tools are also a good way to directly connect to any visitor but you must have to be online when someone visits your website which could be difficult for a small business. Also, people are just lazy enough to avoid typing long meaningful sentences to talk to an agent online on your chat-bot which may lead to missing an important lead.
Making separate pages with forms like ‘contact-us’ or ‘request-a-demo’ to capture leads is one of the options, but that is not efficient either as these required certain web pages to load and navigate the user from one page to another. Chances are people abandoning right in the middle of the navigation/loading process without submitting the forms.
The shortcoming in the above ways leads to people reduced the conversion rate of your website and you, of course, missing a large chunk of a visitor to turn into a lead.
So What’s the solution?
Lead magnets should not be dummy form with some fields but –
- Unlike chat tools, it should not only be always active but should also proactively ask visitors for genuine help.
- Should have a personalized touch
- Ask for the email to connect with intent to help
What did we do?
We married the proactive approach of automated chat tools with high converting lead magnet forms.
We’ve created a web widget that flashes a series of interactive notifications when a visitor comes on your website. These notifications offer some benefit to the visitor in exchange for their details like email, name, phone number.
These benefits encourage them to fill details and could be :
- Download brochures, white-papers, e-books, etc
- Webinar registration
- Offer to get a callback
- Offer personalized discount coupons
- Ask the visitor to refer you to their colleagues
- Book appointments
- Answer visitor questions/doubts
- Offer tips on relevant topics/email subscription
Essentially, above are all lead magnet forms that are triggered when a visitor clicks on notifications. These notifications are like push-notifications and have some personalized and tricky message written on it that encourages a visitor to click on them. Once clicked a lead magnet form comes up that shows what they are going to get in exchange for their info like email, name, phone number, etc.
Here’s how we addressed the issues with existing lead magnet forms and chat tools:
1. Ask proactively to help
Clingybox notifications can be constructed with the message that seeks to genuinely help visitors, unlike a conventional pop-up that tries to hard-sell/subscribe. These notifications then drive a visitor to take action like filling a lead capture form or book appointments.
2. Personalized experience
These notifications flashes look like someone from the company (website) has got some exclusive message for each visitor. A further personal touch can be added by using some greetings in these notifications like — “Hey there…”, “Welcome onboard”. People are more tend to click on personalized offerings thus having a better conversion rate.
3. Activity-based targeting
These notifications can be flashed based on the URL paths and parameters. This allows you to send targeted notifications and thus helps to get more conversion.
For example, if someone is looking at the pricing page of your website, you can send notification aiming to help the visitor with price clarifications.
4. Offer something in exchange for the email
Everyone loves offers and discounts and so people are more inclined to click and fill forms that promise to send them discount coupons or promo code. Clingybox allows you to flash the notifications with discount offers in exchange for details like email or phone number.
5. Enhance Website Engagement
These interactive notifications can also be used to direct your visitors to other pages of your website which enhance visitor engagement and reduce the bounce rate on your website.
6. Don’t Forget. Follow-up
Clingybox comes up with the automated followup emails when someone fills in details in lead capture forms.
Clingybox comes up with a forever free plan that allows you to capture up to 5 leads every month. All plan comes with a ready-to-use built-in template to get started in 60 seconds.
So, never miss a single lead on your website, convert them into leads. Start your lead generation campaign now – signup to clingybox